CHEAP THINGS
Fancy products, on the other hand, must view cheap stuff with contempt.
Seems logical enough but the truth is, they’re unaware of each other. Value is a concept invented by humans, and never adopted by silverware, make-up sets, or coffee mugs.
A Bugatti doesn’t feel any different from a VW Beetle. A Hermés handbag doesn’t consider itself superior to a shopping bag from the Gap.
Objects will never understand why a certain label could make them more desirable. Quality, rarity, durability, performance, these are all concepts created by humans and too abstract for objects to grasp.
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